Why More People Are Taking Short Breaks In The UK
The UK short break market has seen a steady increase of around 5-6% as people take into account the many factors that are squeezing budgets and affecting their choice of holiday destination. While general household costs continue to rise on an almost weekly basis, a host of other reasons are also putting people off the traditional two-week holiday overseas, including the strengthening Euro. More and more people are looking at taking UK short breaks because of the money they can save on flights.
With the worrying uncertainty of the current economic climate and the continuous reports of rising costs for UK households the traditional two-week holiday is becoming a rarity. Yet it would be wrong to assume Britons are not taking any holidays - instead they are opting for short breaks within the UK and making the most of last minute deals.
Cheap flights are also becoming a thing of the past and with the well-documented environmental impact of air travel this is also affecting people’s decision on where to holiday. Many are considering the environmental impact of their holiday choices, as global warming becomes an increasing reality.
In light of these factors, Britons are reviewing their budgets and alternative options; and the UK short break market is a tempting proposition. The trend amongst the British public has been reinforced by the Prime Minister’s choice to holiday in Southwold in Suffolk, while Tony Blair chose Padstow. Many it seems are embracing the new ’stay-cation’ - to holiday in the UK.
More central destinations are attracting the most holidaymakers, as people are also taking into account the costs of petrol. The peak district, East Anglia and Dorset are among the most popular and potential visitors are getting a surprise when they research the accommodation and holiday options available to them.
UK operators have worked constantly to improve the quality of the UK short break experience and compete with the overseas market. As such holidaymakers are now being offered a much better range from luxury city breaks in the UK’s fantastic cities, such as Leeds and Liverpool to budget hotel choices from the many low-cost chains offering ‘no frills’ accommodation. For family short breaks holiday parks and villages are a fantastic option for an all inclusive break.
