School of Publishing


Great Video Tips and Marketing Center and School of Publishing24 Nov 2008 06:42 am

The astute old Chinese slogan has a strong significance; the tale explained the truth that we identify with an event drastically more if it is observed. By means of video production or videography it’s viable to record a chain of events.

These days in every corporate presentations, video is often utilised. By using video production it is possible to supply the required communication to a lot of different potential consumers to help allure them. Online Video production is now used for numerous different purposes; however, quite a lot of short format online videos and brand associated productions are usually produced in order to attain certain business targets. Are you looking to utilise online video as part of your marketing mix? If so, then Vidify has the video productions services your want.

Audio video presentations are in style and thus are used in nearly any kind of industry activity. Video agencies at the outset by and large work with a certain sort of client or an organisation that wants to create an online corporate video, a presentation or a series of video clips. The entire occupation of video production is usually carried out by a couple of freelancers; though there are a few online video production companies around at the moment.

The contribution of music composers, cameraman & script writers are also very common when creating online video presentations. What’s more, marketing agencies & PR companies have lately become involved with video marketing.

School of Publishing03 May 2008 12:50 am

Several times a year, a new writer will post a question in an
online Christian writing group, “Have you heard of the Writer’s
Edge? Is it legitimate?” This leads to a debate between editors
and authors with years of experience in the industry over
whether services like Writer’s Edge and 1st Edition, which post
book proposals online for editors to read, are worth the $79-$95
fee.

What are you getting for that fee? ECPA’s 1st Edition, places
the book proposals on its site without any evaluation. Their
only service is the posting of the book proposals. According to
several editors who’ve seen the newsletter, 1st Edition’s
collection of proposals contains few “jewels” and a lot of mess.

In contrast to the posting-only approach, The Writer’s Edge
offers a critiquing service, in addition to hosting the book
proposal. The value of that critique depends on what you’re
looking for. According to Chip MacGregor, an associate publisher
at Warner Faith, “I’m not all that impressed with the
evaluations given by Writers Edge. Some of them might be
good…but not the ones I saw.” Pamela Dowd found out the hard
way that her evaluation from the Writer’s Edge hurt her. “I
changed my whole writing style as a new writer based on a
Writer’s Edge critique… Now, years later, the thing that I
hear most is that I need to add back into my writing more of
what I took out based on that critique.” Her advice to writers
submitting to the Writer’s Edge is, “It’s only one reviewer’s
assessment of your work.”

Others find a benefit to the general assessment provided by the
Writer’s Edge. Lin Johnson, who runs the Write-to-Publish
conference for Christian writers, says, “It’s worth the money to
find out if your proposal is ready to be seen by an acquisitions
editor.” She adds that they give you some suggestions, “but not
a thorough critique.” Rebecca Miller submitted a book proposal
to the Writer’s Edge years ago and although she didn’t make a
sale, she’s thankful for the experience. “They ‘graded’ accepted
material, so I had a chance to see how professionals ranked my
book.” She learned that her writing was good, but needed work.
That was the encouragement she needed to continue improving her
writing skills.

If you’re looking for a thorough evaluation and critique to make
your proposal ready for publication, the Writer’s Edge service
isn’t what you’re looking for. There are many reputable editors
and groups who, for a reasonable fee, will help you make your
book proposal one that grabs the attention of editors and
agents. If you’re willing to pay $95 for a professional’s
assessment of the marketability of your work, then you’ll
appreciate the Writer’s Edge’s service.

Will you sell your proposal if you post it online? According to
the statistics provided by The Writer’s Edge, they place about
2% of the book proposals listed on their site, but they don’t
say how many were bought by traditional, as opposed to vanity,
publishers. Traditional publishers bought nine book proposals
from listings on 1st Edition last year. Most of the publishers
that contact authors through these sites are vanity or subsidy
publishers that charge writers a fee to print their book.
Shelley Hussey, author of “I’m Not OK, You’re Not OK, But That’s
OK With God” states, “I’m puzzled as to why authors would
require the fee-for-services of 1st Edition to obtain a contract
with a self-publisher or subsidy publisher.” What’s more
astounding is that 1st Edition and The Writers Edge consider
these to be sales.

Elaine Wright Colvin, publisher of the WIN Informer, which keeps
tabs on the Christian publishing industry, says, “I have long
warned writers to save their money - both of these are just
another huge slush pile that give editors an escape so they
don’t have to handle the paper piles or deal with manuscripts
from uninformed writers.” Many others, like literary agent Janet
Kobobel Grant agree, “Most editors have a hard time keeping up
with submissions that come to them from agents, authors the
editor already has relationships with, and authors the editors
meet at writers conferences.” She adds, “One editor said to me,
‘Sure, there might be a fabulous manuscript in Writer’s Edge,
but I can’t take the time to ferret it out. I’m willing to miss
it because I already have all the manuscripts I can buy in my
office.”

Margaret Buchanan is an elite member of the small percentage of
writers who receive contracts with traditional publishers
through the Writers Edge. She says, “I sent my first book
manuscript to the Writer’s Edge… and 5 reputable publishing
houses contacted me within 2 weeks.” Broadman & Holman published
her book, “Famous Jerks of the Bible”. Randy Ingermanson,
publisher of the Advanced Fiction Writing E-zine states, “With a
terrific title like that, even an editor with minimal time to
scan Writer’s Edge would jump on it.”

The overall opinion of 1st Edition and the Writer’s Edge by
writers in online groups is that these companies aren’t scams,
and the reason they don’t work is that most writers who use them
aren’t yet ready for publication. Deborah Gyapong submitted a
proposal to the Writer’s Edge several years ago and received a
request from an editor for the completed manuscript. Although no
contract resulted from the experience, she says, “While many may
argue that it’s extremely rare for anyone to see a contract come
out of Writer’s Edge, I would say it’s probably more due to
people like myself who think they’re ready long before they even
realize how much more work is needed on the manuscript.”

Terry Whalin, fiction editor at Howard Publishing, does look at
the Writer’s Edge listings each month. “I did request several
entries at my previous publisher and tried in a couple of cases
to pitch the books but never contracted a single one.” Like
Deborah Gyapong, he thinks the problem with slush piles,
electronic or printed, is, “the large volume of poor
submissions.” His suggestion is to, “produce quality submissions
for publishers and your material will stand out.”

If you think your proposal is ready for publication, go back and
edit it again using books about book proposals to find new
things to add. “Book Proposals that Sell” by Terry Whalin is a
great choice for non-fiction authors. Fiction authors should buy
“Self-Editing for Fiction Writers” by Browne and King. While
polishing your proposal, make sure you’re doing everything you
can to market yourself as a reputable writer on the book’s
topic. Then, send your book proposal to a manuscript critique
service. Find publishers who print books like yours and accept
unagented proposals, tailor your proposal to their guidelines,
and start sending it out. Submit your proposal to the Writer’s
Edge or 1st Edition if you feel confident that their service is
for you.

Seven years after Deborah Gyapong unsuccessfully submitted her
novel, “The Defilers” to the Writer’s Edge, she won the 2005
Best New Canadian Christian Author Award for the same novel.
Augsburg Fortress is publishing it in Spring 2006. “I’ve spent
hours and hours on it since then,” she says. “The basic story is
the same, just far more polished.”

You may not sell your first book, but if you keep working and
improving your skills, you, like Deborah Gyapong, will reach
your goal of publication.

School of Publishing20 Apr 2008 05:09 pm

Publishing Your BookWhat Way is Best For You? - Part 2 Judy
Cullins c 2004 All Rights Reserved

Your print or ebook is nearly finished. You wonder if you should
try to get an agent to represent you to the publisher. Maybe
you’ve already sent out your query letter to some agents. You
dream how great it would be to be taken under the publisher’s
wings.

You’ve already read about what traditional publishers can and
can’t do for you. Now is a time for self-publishers who want a
print book to check out Print On Demand or Print Quantity
Needed.

On Print Books–Print on Demand Two Ways

1. Hire the Publisher/Printer yourself to just print your book
from your word file. In Print Quantity Needed such as
www.daharts.com (similar to POD) you keep all of your book’s
rights. This method helps you make much more profit from your
effort and you will get your book out to the buyers so much
faster, making faster profits.

2. Hire Full-Service Print on Demand Publisher/Printers who each
charge you an up front fee to set up. They too take your word
files and put into Portable Document Format.

The downside? Check to see if you need these services. You don’t
need an ISBN # if you sell from your own web site. The biggest
down to me is no control over my book. Here, you must buy back
each book from the printer/publisher at a wholesale
price–almost half of what you will sell it for. So, your
profits are limited.

List of POD Publishers to Investigate

1. www.trafford.com-888-232-4444 2. www.IUniverse.com
877-823-9235 3. www.XLibris.com 888-795-4274 4.
www.pagefreeepublishing.com 88-707-7634 5.
www.infinitypublishing.com 877-289-2665

These companies do not offer a good promotion plan. If you want
to sell online, you’ll have hundreds of thousands of eager book
buyers ready to buy when you apply the number one, free way to
promote your book–submitting articles to opt-in ezines and web
sites. Contact a reliable book coach for this information.

On eBooks

If you sell your book as an eBook on your Web site or link it to
other publishing web sites, you will make 100% of the profit.

FACT: In traditional publishing for print books, you must get a
distributor, and a wholesaler to get brick and mortar bookstores
to carry your book. The bookstore gets a percentage too. Maybe
these costs will add up to 85%! What’s left for the author, the
one who wants to make a difference in people’s lives?

Is there a drawback to self-publishing?

If you print it, you must pay for the printing yourself, but
remember that could be as low as $300 for 50 plus books. Print
on Demand and Print Quantity Needed print short runs from five
to 500. Depending on how many that could run from $2-$5 for a
book you can sell for $15. You’ll only have to make a small
investment, you won’t have a huge inventory, and you can apply
your extra cash to book promotion, the most important part of
the book’s journey.

If you write an eBook, here are some of the benefits:

Why Write an eBook Fast?

You…Make all the money, can make ongoing, passive profits for
life, spend much less time writing and promoting, retain total
control, share your unique, important message with 1000’s daily,
build your client base and credibility, reach your target
audience easily and distribute yourself, spend less money and
have more cash flow, finish your book within 30 days, make
ongoing passive profits for life, can update your book when it
needs it, become the expert in your field, gain trust,
credibility and friends.

More benefits: you don’t have printing or inventory costs, can
use word in 8 by 11 format and PDF, don’t have to travel,
don’t have to tell or sell, don’t have to package and mail
books, distribute and sell online from email or a Web site, no
packaging, no printing, and no mailing

Promotion is always at least as important, if not more
important, than your book. Drawbacks are starting to look like
profits and a low cost investment for you. With PQN (you have
all control, keep and distribute all the books) or eBooks you
won’t have hundreds or thousands of unsold books in your garage
gathering dust.

Many people feel it’s a drawback to have to market and promote
their books. Yet, you can learn skills such as the sixty second
“tell and sell,” the promotional article or power press release,
and the sales letter for your Web site from an already
successful author-coach. Publicity agents charge a lot of money
and tend to overdo the media kit, (media editors and reporters
usually throw everything away except the news release).

You need to learn how to talk about your book in a few
sentences, a few paragraphs, and a longer sales letter. You need
someone who has authored and sold many books, one with long-term
copy writing experience. But even if you spend $1000 for
coaching, editing and printing, you’ll still be able to realize
a larger profit than the traditional route.

You the author need to decide what path is best for you. Make
sure it’s a profitable one.